Recently I had the chance to try a different approach for the creative process. Without thinking in-depth I dropped all my initial thoughts down visually. Without letting them develop too much I use magazines, print outs of the web, textures, notes and Just splash it all on big a2 boards.

There are many articles on mood boards out there. Mood boards are a frequent thing in the design world such as interior but rare in our web design field. That doesn’t mean that its not a great way to start a project. A few months ago on the recommendation (and time allocation) of Dom at Flame I used a new project to try this approach. The Results? The best work I’ve ever done and hopefully a runner in some of this years design awards. More on that project in the the next few weeks.

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